Ferretería Merren, a long-standing family-owned hardware store with over 50 years of history and tradition in the Honduran market, enlisted my expertise to modernize their logo and branding for enhanced visibility in both physical and digital realms. In this endeavor, I crafted a distinctive, easily recognizable, and visually appealing logo. By integrating the letter "M" into a building-shaped design, I sought to convey the brand's resilience, commitment to quality products, and cherished family values. Additionally, I developed a comprehensive color palette, versatile backgrounds, and a user-friendly typography system to ensure cohesive and accessible brand representation across all platforms.